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Why Parkour should stay out of the Olympics
December 12, 2018
Parkour as an Olympic Sport? The International Gymnastics Federation (FIG) has included Parkour as a new gymnastics discipline to be included in the Olympics. This is a concern for all those who enjoy the freedom of expression and creativity that is at the heart of Parkour. Young men running and jumping through the woods is […]

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Athletic Development Centre opened by local Paralympian

Paralympian Judith Hamer inspires young athletes

Judith Hamer I am pleased to say that the Excelsior Athletic Development Club ran its first session last Wednesday.

A group of young athletes from many different sports including: beach volleyball, cycling, hockey, netball, athletics, cricket and rugby took part.

Judith Hamer opened up the centre with an inspirational talk about her training highs and lows that took her to the London Paralympics where she competed in the wheelchair basketball tournament. Jude trained with me for three years before moving to Loughborough to study and train.

Athlete support dayThe young athletes took part in four different workshops that were aimed to give them practical advice and information to transform their own training.

  1. Physical Competency Assessment
  2. Agility Progressions
  3. Three steps to better eating in the real world.
  4. Getting fit in 30 minutes.

At the end of the day the athletes had a better idea of how their bodies worked, and more importantly, how to improve their athleticism. (Photos courtesy of TIVERTON GAZETTE/GARETHWILLIAMS)

Also present were parents and coaches of the athletes.

The crucial part of the Excelsior Athletic Development Centre is the synchronisation of effort and information between parents, teachers and coaches to help the young athlete develop.

The Athletic Development Centre Structure

The Centre has two main tiers: one for parents and coaches to help develop their knowledge and understanding, the second is for the athletes themselves.

The expert coaching and information that the athletes receive will enhance their ability to perform sport specific skills training at their own clubs. It is designed to make Coaches’ and Parents’ lives easier. 

Athletic Development Centre

(More details on the underpinning philosophy of Athletic Development here)

Sway drill

Pictured right are the athletes setting up the Sway Drill one of the agility progressions they worked on.

Coaches, parents and P.E. teachers are welcome to bring their players to the Centre.

  • The next Athlete Support Day will be in the February half-term.
  • Weekly training sessions take place on Wednesday night at Exeter University.
  • The online Sports Training System is available to all.

Well done to all the athletes who took part. Thanks to Jude for the opening, to Exeter University who hosted the day and to the parents and coaches who brought their players.

  • The next Support day is Wedenesday 27th May n Exeter details here  Please contact me for more details.


  1. […] is great to be able to run workshops as part of the Excelsior Athletic Development Centre in 3 counties this […]

  2. […] aim of the Athlete Development Centre is to challenge, educate and improve the performance of young sports people, as well as educate […]

  3. […] saw the 1 year anniversary since the launch of the Excelsior Athletic Development Centre.  It has been great to see the sucess stories like those who made their International […]

  4. […] The Excelsior athletic development centre was set up to help young athletes by either working with them directly, or by running courses and workshops with the coaches, parents and teachers who are working with them week to week. […]

  5. […] Excelsior Athletic Development Centre was started to help parents, coaches and athletes work together.  By informing parents and […]

  6. […] Right”. I can show them the way, but they have to take the steps. Rather than turn up to the Athletic Development Centre and get some fancy stash, they have to start working and assessing their own […]

  7. […] Athletes from all sports who are part of the Excelsior Athletic Development Centre are learning what it takes to succeed. They have started their Quest for Ultra […]

  8. […] of the important parts of the Excelsior Athletic Development Centre is Parent and Coach education. The Mums do the shopping and cooking for the most part, so it is […]

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Client Testimonials

Robin Williams GB Footballer Paralympian
I have been training with James for over four years now and firmly believe he has played a key role in my transformation as an athlete and therefore as a footballer. It’s fair to say I was in poor condition in various aspects when we first met, however, James’ ability to focus on the most important things and eliminate the baggage from training has enabled me to develop rapidly, having missed selection for the 2009 European Championships I am now a regular in the starting lineup.

Upcoming Courses

Sports Performance Workshop: Willand
02 Jan 2019

Sporting success starts here

  • Are you a sporting teenager who wants to get better? 
  • Do you play more than 1 sport?
  • Do you want specific advice on how you can prepare for the matches ahead?
  • Do you want to know how to balance school/ club sporting commitments?
  • This day is for you. 

The Day will include: