The Challenge to coaches and coaching: Kevin Bowring

“The modern player adopts a ‘pick and mix’ loyalty rather than a long-term allegiance.”

He is becoming increasingly preoccupied with self and is more independent and less submissive to authority.  He finds difficulty in accepting criticism and is more liable to conflict.   

How do coaches adapt to this?

I believe in player development and I believe in the impact that coaches can have on that development. The continual professional development of coaches is important and the words of Dave Whittaker, the 1984 gold medal Olympics hockey team coach, still ring true today.

 “You owe it to your players to be the best coach you can possibly be.”

 That doesn’t mean that we want to develop coaches who are all the same.  There is, I believe, opportunity to develop individuality in our coaches.  I do not believe in developing a group of homogeneous coaches – points of difference are vitally important. 

Big picture’ coaches with a real sense of purpose and a clear understanding of how the principles of play can transform learning and performance are vital for the future development of coaching. 

rugby coach educationOur challenge in coach development is to help to develop innovative and creative coaches who can maximise player and team potential.  Even at the elite end of the game where the media’s microscopic analysis and interest have placed incredible stresses on coaches there is scope for development. 

The challenge of elite coach development is to develop coaches who can deal with the most intense coaching environment of world cups, international matches and the premiership.

 (Full article can be found here)

 Kevin Bowring: Head of RFU elite coach development.

Further reading:

2 Comments

  1. James Marshall on March 3, 2010 at 7:19 am

    Thanks Kevin, I think that CPD is one of the things that coaches “don’t have time for”, but it may actually help in the long term.
    I wonder if the owners of professional clubs should also be sent on some courses?



  2. Anonymous on March 9, 2010 at 10:34 pm

    Nice work Kevin.

    Totally agree – now that the internet provides free information for anyone, anytime, anywhere, you can pretty much assume that all coaches have access to the same knowledge, ideas and information.

    Therefore if everyone knows the same things, it will be the coaches who are capable of creating new “things” – learning faster, innovating sooner and creating more often – who will be the most successful in this decade.

    Keep up the great work.

    Wayne Goldsmith
    http://www.sportscoachingbrain.com



Leave a Comment