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New book published: ‘Coaches’ Corner’
7th November 2024
Essays to help sports coaches and P.E. teachers. My latest book, ‘Coaches’ Corner,’ is now available to buy on Amazon. It contains over 50 essays about athletic development, coaching, and physical education based on my work over the last ten years as Head Coach of Excelsior Athletic Development Club. How and what I’ve coached has […]
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Advice to young coaches: break the mirrors

schwarzeneggerI was someone who literally spent his life in front of mirrors, practicing poses, working on the biceps or the triceps, always checking the mirror for progress.

Arnold Schwarzenegger in his autobiography “Total Recall” talks about being inspired by his Father-in Law Serge Shriver who gave this speech to Yale graduates in 1994.

I have one small word of advice because it is going to be tough:Break your mirrors!!! Yes indeed — shatter the glass. In our society that is so self-absorbed, begin to look less at yourself and more at each other.

Learn more about the face of your neighbour and less about your own.

I suggest this: When you get to be thirty, forty, fifty, or even seventy years old, you’ll get more happiness and contentment out of counting your friends than counting your dollars.

You’ll get more satisfaction from having improved your neighborhood, your town, your state, your country, and your fellow human beings than you’ll ever get from your muscles, your figure,your automobile, your house, or your credit rating.

You’ll get more from being a peacemaker than a warrior. I’ve been both, so I speak from experience. Break the mirrors!

19 years later and with Generation iY entering the workplace, narcissism seems to have overtaken altruism.

Coaching is about helping other people out. Unfortunately young, keen people are often worried about “making a name for themselves” or “increasing my followers on twitter“, rather than coaching the person in front of them.

Schwarzenegger was the ultimate narcissist, but life, experience and surrounding himself with good people changed him. His autobiography is a fascinating read and a real page turner.

Good advice at the end too.

5 tips on how to get started in strength and conditioning coaching 

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Client Testimonials

Georgina Rozario: England Scrum Half
I had the pleasure of having James as my first s&c coach when I was at University in Plymouth. I worked with him for 3 years and learnt everything I now know about training to the best of my ability. When I first saw James I was identified as a talented rugby player but had various injury and illness problems to contend with. By the end of my time with him I had become an athlete and later received my first international cap against the U.S.A.
 
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