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25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Are you performing today?
“When faced with uncertainty, honesty and accountability trump everything else. Performance is the truth to measure yourself by.

Of course, finding the real measure of performance is crucial. If your day consists of “clearing my email tray” or “sorting my sock drawer“, it could be time to think again.
“I believe it is an immutable law in business that words are words, explanations are explanations, promises are promises- but only performance is reality.. Only performance will give you the freedom to grow yourself..”
Howard Geneen.
Take action: what are you about to give up on that may need a little more commitment, time or persistence?
Client Testimonials

James has been our lead strength and conditioning coach for the Talented Athlete Scholarship Scheme (TASS) at the University of Exeter since the scheme's inception. His attitude, professionalism and above all his drive and desire to help each sportsman and woman develop and reach their potential is exactly what we require. James shows a real interest in each of his athletes and helps them to aspire to be as good as they can and ensures that no goals are unattainable.
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