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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. How to increase golf club speed

    I was speaking to Stuart (a golf coach I work with) about using the CNS to make athletes faster. He said he couldn’t see the application for golf, because club speed is developed by sequencing a series of linking actions together. 

    1 Comment | Read More |
  2. Diabetes and Exercise: What the experts say.

    How Diabetes affects athletes

    Can I say how delighted I was to hear that Fran Low firstly has undertaken to cycle from Land’s End to John O’Groats and secondly, that she is raising money for Diabetes UK (DUK) -the charity for people living with diabetes? Thank you.

    As a mum of an aspiring athlete (rugby union) and a Doctor looking after people with diabetes, I spend a lot of time thinking about training, keeping fit, preventing diabetes as well as treating it.

    3 Comments | Read More | ,
  3. Coaching Philosophy: Book Reviews

    When delivering strength and conditioning coaching courses, we always discuss coaching philosophy and how to develop a club culture. Two books I have read this year have helped with this process, both by NFL coaches.  Here is a brief review of both. Win Forever by Pete Carroll (recommended by Mike Bahn) A frank and revealing […]

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  4. Scottish Athletics Conference 2016: Review

    Scottish Athletics Conference: Coach Development I was lucky enough to be invited to present some workshops with Vern Gambetta and deliver one of my own this weekend in Glasgow. The Scottish Athletics Conference was organised by Darren Ritchie who did a great job.  Here are some of my reflections and lessons learnt. The State of […]

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  5. Athletic Development Workshop at Christ’s Hospital

    Athletic Development in action at Christ’s Hospital Last week I ran 2 workshops for some of the Sports Scholars at Christ’s Hospital School in Horsham, West Sussex. Whilst the title was Athletic Development, the content was all about teaching the pupils about movement. Movement is the foundation of physical education (p.e.). So you could just […]

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  6. Turn Up, Try Hard, Stand Tall

    Excelsior Rules

    Excelsior athlete
    The south west talent crew
    These are the 3 rules that I set out for every aspiring Excelsior athlete who wants to be a member of our Athletic Development Club in Devon.

    1 Comment | Read More |
  7. Have you thought of using gymnastics as part of your warm up?

    How can gymnastics help prepare me for a collision sport?

    Gymnastics: a sport based on perfecting skills and techniques. What you practice at training is exactly what you will perform at competition.

    Field sports: sports based on quick decision making, tactics and game play. No game or match is ever the same.

    25 Comments | Read More | ,
  8. How a good coach can help you become a winner

    Why hiring an expert coach will save you time and money

    Young athletes (and their parents) are overwhelmed with information from varying sources that is often conflicting. It is my job to help them navigate the maelstrom.

    Originally designed as a concept to deal with organising and displaying online information and layouts, information architecture could as easily be applied to coaching.

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  9. Socrates the Coach

    The following quote comes from “The Consolations of Philosophy” by Alain de Botton

    and is a discourse between Socrates and his friend Crito.

    Socrates: When a man… is taking (his training) seriously, does he pay attention to all praise and criticism and opinion indiscriminately, or only when it comes from the one qualified person, the actual doctor or trainer?

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Client Testimonials

Seb Baylis + Tom Baylis
"James Marshall is now managing my two sons' strength and conditioning training for a fourth consecutive year. From the very start, youngsters and parents alike have easily engaged with James' professional approach and personable manner. Now both semi-professional cyclists aged 20 and 18, between them they have achieved numerous successes in the National Junior Series, including two stage wins, a silver medal in the National Championships, and selection for team GB in the Junior World Series.
 
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