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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. Diabetes and Exercise: What the experts say.

    How Diabetes affects athletes

    Can I say how delighted I was to hear that Fran Low firstly has undertaken to cycle from Land’s End to John O’Groats and secondly, that she is raising money for Diabetes UK (DUK) -the charity for people living with diabetes? Thank you.

    As a mum of an aspiring athlete (rugby union) and a Doctor looking after people with diabetes, I spend a lot of time thinking about training, keeping fit, preventing diabetes as well as treating it.

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  2. Coaching Philosophy: Book Reviews

    When delivering strength and conditioning coaching courses, we always discuss coaching philosophy and how to develop a club culture. Two books I have read this year have helped with this process, both by NFL coaches.  Here is a brief review of both. Win Forever by Pete Carroll (recommended by Mike Bahn) A frank and revealing […]

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  3. Scottish Athletics Conference 2016: Review

    Scottish Athletics Conference: Coach Development I was lucky enough to be invited to present some workshops with Vern Gambetta and deliver one of my own this weekend in Glasgow. The Scottish Athletics Conference was organised by Darren Ritchie who did a great job.  Here are some of my reflections and lessons learnt. The State of […]

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  4. Athletic Development Workshop at Christ’s Hospital

    Athletic Development in action at Christ’s Hospital Last week I ran 2 workshops for some of the Sports Scholars at Christ’s Hospital School in Horsham, West Sussex. Whilst the title was Athletic Development, the content was all about teaching the pupils about movement. Movement is the foundation of physical education (p.e.). So you could just […]

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  5. Turn Up, Try Hard, Stand Tall

    Excelsior Rules

    Excelsior athlete
    The south west talent crew
    These are the 3 rules that I set out for every aspiring Excelsior athlete who wants to be a member of our Athletic Development Club in Devon.

    1 Comment | Read More |
  6. Have you thought of using gymnastics as part of your warm up?

    How can gymnastics help prepare me for a collision sport?

    Gymnastics: a sport based on perfecting skills and techniques. What you practice at training is exactly what you will perform at competition.

    Field sports: sports based on quick decision making, tactics and game play. No game or match is ever the same.

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  7. How a good coach can help you become a winner

    Why hiring an expert coach will save you time and money

    Young athletes (and their parents) are overwhelmed with information from varying sources that is often conflicting. It is my job to help them navigate the maelstrom.

    Originally designed as a concept to deal with organising and displaying online information and layouts, information architecture could as easily be applied to coaching.

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  8. Socrates the Coach

    The following quote comes from “The Consolations of Philosophy” by Alain de Botton

    and is a discourse between Socrates and his friend Crito.

    Socrates: When a man… is taking (his training) seriously, does he pay attention to all praise and criticism and opinion indiscriminately, or only when it comes from the one qualified person, the actual doctor or trainer?

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  9. Excelsior ADC Summer Update

    Summer Training and the Olympics Here is an overview of what is happening at Excelsior Athletic Development Club over the next 2 months, including news of 4 athletes I have coached who are competing in the Olympics. I have included links to timetables to when to watch our 3 main sports on TV. Athletics Training continues every […]

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Client Testimonials

Sean Clifford- Point Guard
I feel that training with South West Talent and James Marshall has been the best thing I've done for my basketball career so far. It has greatly improved my overall athleticism which has been a real benefit to me when on court. More importantly, however, the training has enabled me to continue playing whilst suffering from a back injury which has caused me real problems over a number of years. It has made huge improvements more recently and I am confident that I will be in good shape to play this coming season.
 
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