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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. What is Old School Coaching?

    Is being “Old School” better than “New Skool”?

    strength coach devonI got called and “Old school coach” last week mainly because I avoid overcomplicating things.

    I choose what information I give to an athlete. My knowledge obviously has boundaries but my object is to make the athlete better at their sport.

    3 Comments | Read More |
  2. Training Design Do’s and Don’ts: Gary Winckler

    Train to the athlete’s strengths

    Gary Winckler has 38 years of coaching experience behind him. He has taken track athletes to every Olympic Games since the 1984 Olympics.

    (Pictured to my right, with P.E. specialist Greg Thompson)

    More impressively, each of those athletes has had a Personal Best or Season Best at the Games.

    He knows how to prepare for the big event.

    7 Comments | Read More | , ,
  3. Monitoring Overtraining: The 4 Hs

    You’ve Got To Be In Top Physical Condition. Fatigue Makes Cowards Of Us All.

    symptoms of overtrainingVince Lombardi.

    But, in order to get in top physical condition, athletes risk doing too much, resting too little and can get fatigued.

    2 Comments | Read More | ,
  4. How to Eat a Big Elephant

    big elephant“It’s a big elephant: you can’t eat it all at once.”

    This sums up trying to get a sports team fit in season: there is so much to do, so little time, so many variables.

    “How can I get my team fit?” is a question I tried to answer yesterday on the CPD day with the Level 1 and Level 2 S&C coaches.

    10 Comments | Read More |
  5. Becoming a strength and conditioning coach

    Quickest way to become an S&C coach I had some e-mail correspondence yesterday with someone interested in Coaching athletes. They were looking for short cuts to working with top level athletes. Keith Morgan, my strength coach, gave me some sound advice years ago when he said “get a group of young athletes, work with them […]

    2 Comments | Read More |
  6. Willand Sports Day 1898-1926

    Willand’s History as an Athletic Centre It is hard to believe now, but Willand used to host one of the foremost events in the Westcountry’s sporting calendar. Between 1898 and 1926, with a six year break for the First World War, the famous Willand Sports – which included cycling, ‘foot’ and horse racing – attracted […]

    0 Comments | Read More |






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Helen Farr
The access to expert advice on training and coaching in the STS has been extremely beneficial when guiding Helen (15) through different stages of her physical development. Time is very precious and especially as busy parents of even busier teenagers, we need all the help we can get. As well as following the programme, it has been really useful to dip into certain topics as and when situations occur. Advice on how to prevent and counteract knee problems was certainly helpful when Helen started complaining that ‘her knees were hurting’ directly after competitions.
 
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