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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.
Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.
Thanks for taking the time to read it.
James Marshall
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What is Old School Coaching?
Is being “Old School” better than “New Skool”?
I got called and “Old school coach” last week mainly because I avoid overcomplicating things.
I choose what information I give to an athlete. My knowledge obviously has boundaries but my object is to make the athlete better at their sport.
3 Comments | Read More | -
Training Design Do’s and Don’ts: Gary Winckler
Train to the athlete’s strengths
Gary Winckler has 38 years of coaching experience behind him. He has taken track athletes to every Olympic Games since the 1984 Olympics.
(Pictured to my right, with P.E. specialist Greg Thompson)
More impressively, each of those athletes has had a Personal Best or Season Best at the Games.
He knows how to prepare for the big event.
7 Comments | Read More | athletics, overtraining, periodisation -
How to Train Before Breakfast: The Great Gama
I always like it when I meet a young athlete and they tell me they do a few press ups and sit ups in the morning before breakfast or at night. It shows me that in the words of Muhammad Ali “they have the will, I just train the skill”.
5 Comments | Read More | breakfast, motivation -
Monitoring Overtraining: The 4 Hs
“You’ve Got To Be In Top Physical Condition. Fatigue Makes Cowards Of Us All.
Vince Lombardi.
But, in order to get in top physical condition, athletes risk doing too much, resting too little and can get fatigued.
2 Comments | Read More | overtraining, planning -
How to Eat a Big Elephant
“It’s a big elephant: you can’t eat it all at once.”
This sums up trying to get a sports team fit in season: there is so much to do, so little time, so many variables.
“How can I get my team fit?” is a question I tried to answer yesterday on the CPD day with the Level 1 and Level 2 S&C coaches.
10 Comments | Read More | planning -
Becoming a strength and conditioning coach
Quickest way to become an S&C coach I had some e-mail correspondence yesterday with someone interested in Coaching athletes. They were looking for short cuts to working with top level athletes. Keith Morgan, my strength coach, gave me some sound advice years ago when he said “get a group of young athletes, work with them […]
2 Comments | Read More | strength and conditioning qualifications -
5 tips on how to get started in S&C Coaching
I am constantly asked on the best ways to get started in S&C Coaching. This post will helpfully answer most queries.
Understand what it is to be a Coach first.
The discipline in which you Coach is of secondary importance to your ability to Coach.
10 Comments | Read More | coaching courses, s&c, strength and conditioning qualifications -
Willand Sports Day 1898-1926
Willand’s History as an Athletic Centre It is hard to believe now, but Willand used to host one of the foremost events in the Westcountry’s sporting calendar. Between 1898 and 1926, with a six year break for the First World War, the famous Willand Sports – which included cycling, ‘foot’ and horse racing – attracted […]
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Trick or Treat? 10 reasons why you are turning your child into an addict.
“Irresponsible parenting leads to obesity epidemic after Halloween”
0 Comments | Read More | nutrition, sports nutritionJumping on the American Bandwaggon and sending your kids out to Trick or Treat tonight? (Whatever happened to apple bobbing?). You might think that the occasional sweet won’t do any harm, but it is the hidden sugar that is turning your child into an addict.
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Teaching and coaching: thoughts from Lombardi
Show, Do, Teach
I mentioned this yesterday on the SW Fencing hub when asked by a coach how I structure my sessions.
When coaching groups I try to structure the session like this:
2 Comments | Read More | Coaching
Client Testimonials

The access to expert advice on training and coaching in the STS has been extremely beneficial when guiding Helen (15) through different stages of her physical development. Time is very precious and especially as busy parents of even busier teenagers, we need all the help we can get. As well as following the programme, it has been really useful to dip into certain topics as and when situations occur. Advice on how to prevent and counteract knee problems was certainly helpful when Helen started complaining that ‘her knees were hurting’ directly after competitions.
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