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A Movement Manifesto
3rd January 2025
A personal movement manifesto for all Humans have evolved through adaptation to moving in their environments. I aim to help people learn to enjoy movement and make it part of their physical and mental selves. Physical activity is often reduced to a number: “10,000 steps”, “walk a mile a day,” or ’100 reps’. By focussing […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. How to get fit for sport

    A comprehensive guide to getting fit for your sport

    how to get fit for sportOver the past few years we have published many guides on sports fitness; based on both research and our extensive coaching experience. Our athletes have benefitted from the principles and systems that we have developed.

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  2. GAIN Deep Dive Review

    A review of the first ever GAIN Deep Dive on Foundational Strength I always write a review of my experiences at the GAIN conference. This is part of my reflective practice. As I was hosting and co-presenting on this ‘mini-GAIN’ held in Devon, I thought someone else would be better placed to reflect. Mark Sheppard […]

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  3. Do a Health Diagnostic in 2020

    Are you healthy? How do you know? There is more to measuring health than being able to squeeze into your summer jeans. (Although, if they are from the summer of ’87 that might be as accurate as anything else). If you check the tyres, water and oil in your car this winter, or you get […]

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  4. Four things I have learnt in 2019

    I have learnt lots in 2019, but here are some of the key things. Some of them I should have known before, but have drifted away from or been blown off course. Thanks to all the members of Excelsior Athletic Development Club for helping me improve my coaching this year and inspiring me to try […]

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  5. Top 5 books of 2019

    Looking for some books to give as gifts for Christmas? Here are my Top 5 books of 2019, plus a simple reflection of the rest that I have read. Sports coaches and p.e. teachers are often quick to jump on the latest book that is doing the rounds. Many of these are over-hyped and do […]

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  6. The Joy of Movement

    Jumping for joy; when was the last time you did that? What about Jogging for joy? Hardly sounds the same does it? I recently heard two people talking about their exercise regime. Everything was counted. They count calories, they count steps, they count miles and they count lengths in a pool. Their measure of progress […]

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  7. What is Athletic Development?

    Athletic Development is a combination of planned, unplanned, organised and chaotic events that lead to a person’s overall physical and mental abilities to perform a variety of physical tasks, often within sport. Long Term Athletic Development (LTAD) is a model that highlights different stages from infancy to adulthood and what types of activities are best […]

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  8. Why are you still using the plank?

    Why are teachers and coaches still using the plank? I have no idea when this exercise was introduced but, much like the Grey Squirrel, it has eliminated its predecessors and become the dominant species. I was coaching my ‘Strength and Co-ordination’ group last night and I asked them if they did the plank at school […]

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  9. Is your school stopping your child from learning?

    “Education, with its supporting system of compulsory and competitive schooling, all its carrots and sticks, its grades, diplomas and credentials, now seems to me perhaps the most authoritarian and dangerous of all the social inventions of mankind. “ John Holt So says John Holt in his sublime book, “Instead of Education.“ There are many lessons […]

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Client Testimonials

Bath University
"James worked with the Exeter and Taunton based Southwest Talent Centre scholarship athletes. He is deeply knowledgeable about strength and conditioning and has excelled at working with young athletes. His sessions are challenging and fun and he has succeeded in blending a group of athletes from a diverse range of sports into a cohesive training group.
 
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