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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Role Models- Coach versus athlete

Who would you rather have preparing you for a World Championship Boxing match: Cus D’Amato or Mike Tyson?

At a recent level 1 S&C coaching course I brought up the idea of athletic development and having an idea of a great athlete to try and model yourself on. We also discussed how much of a role model a Coach should be and what this should entail.

For me Tyson would provide a visual, psychological and emotional imprint of a boxer.

D’Amato would be the trainer who could help me achieve that. 

The athlete may be a short term inspiration, and we need that, but the Coach provides the long term solution.

“A boy comes to me with a spark of interest and it becomes a flame. I feed the flame and it becomes a fire. I feed the fire and it becomes a roaring blaze.”
            
             – Cus D’Amato

 

 

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Client Testimonials

Robin Williams GB Footballer Paralympian
I have been training with James for over four years now and firmly believe he has played a key role in my transformation as an athlete and therefore as a footballer. It’s fair to say I was in poor condition in various aspects when we first met, however, James’ ability to focus on the most important things and eliminate the baggage from training has enabled me to develop rapidly, having missed selection for the 2009 European Championships I am now a regular in the starting lineup.
 
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