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25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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South West Talent project reaches National Lottery Semi Finals
One of our major clients has reached the semi finals of the National Lottery awards.
The SWT athletes and the work surrounding it has been a very rewarding, productive and successful project over the last 2 years.
This has been recognised by the National Lottery.
For more information and a chance to vote, please see here.
Client Testimonials

I had the pleasure of having James as my first s&c coach when I was at University in Plymouth. I worked with him for 3 years and learnt everything I now know about training to the best of my ability. When I first saw James I was identified as a talented rugby player but had various injury and illness problems to contend with. By the end of my time with him I had become an athlete and later received my first international cap against the U.S.A.
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