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A Movement Manifesto
3rd January 2025
A personal movement manifesto for all Humans have evolved through adaptation to moving in their environments. I aim to help people learn to enjoy movement and make it part of their physical and mental selves. Physical activity is often reduced to a number: “10,000 steps”, “walk a mile a day,” or ’100 reps’. By focussing […]
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Changing Behaviour in Athletes

You start work with an athlete or team and you disagree with the warm up, the nutrition strategy, the fitness programme and maybe even the tactics.  It might be tempting to charge in and say “No, No, No, you don’t want to do it like that”. 

This will not help you win friends and influence people, nor will it help modify behaviour.  Nor will handing out a manual 50 pages thick to 16 year olds and saying “Do this”.

My background in Health Clubs gave me the opportunity to study Motivational Interviewing and the Transtheroretical Model of Change. This showed me that behavioural change is a difficult and lengthy process. Simple steps of little changes is less likely to cause conflict. Education (in athlete friendly terms) and appropriate role models are essential parts of the equation.

I have used the term “Onion Coaching” before: start with one thing and add a layer of change or difference as and when the athletes have come to terms with the previous one.  This approach takes more time, but it is more likely to have a lasting effect.

That’s not to say there isn’t a time and place for JFDI though.

Comments

  1. […] more you complete a set of behaviours, the more automatic they will […]

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Sam Malcolm
My son, Sam (17), has been working with James over the past fourteen months, during which time Sam has been making the transition from youth to senior football. James has undertaken regular (weekly/biweekly) individual sessions and provided a structured programme for Sam to work on in between the face to face meetings. I have been […]
 
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