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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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New book published: ‘Coaches’ Corner’

Essays to help sports coaches and P.E. teachers.

My latest book, ‘Coaches’ Corner,’ is now available to buy on Amazon.

It contains over 50 essays about athletic development, coaching, and physical education based on my work over the last ten years as Head Coach of Excelsior Athletic Development Club.

How and what I’ve coached has changed dramatically in the last decade: I’ve moved from being a ‘Strength and Conditioning Coach’ to an Athletic Development Coach.

I’ve learned where the textbooks are outdated and improved my delivery when coaching young people in gymnastics, athletics, and weightlifting.

Part of this has been due to reflective practice, part of it has been due to the time spent with other excellent coaches from around the world: people more experienced than me and experts in their fields.

Feedback from other coaches and P.E. teachers.

The book is an accumulation of my best work. I hope it helps younger coaches or those P.E. teachers stuck in a rut, banging their heads against the wall of an outdated curriculum set by people who have no contact with children!

Instead of following endless fads led by social media, I have set out clear ideas and thought-provoking pieces to help coaches improve what they do. National Governing Bodies (NGBs) have too long been driven by forcing every participant into a ‘pathway’ that fits the few rather than the many.

Post-Covid, things needed to change, but they haven’t. This book will help you navigate the new landscape, putting children and participants first, not the NGB (or pushy parent).

Coaches Corner was the number 2 best-selling coaching book on Amazon.

You can buy ‘Coaches Corner’ here.

Review from a badminton coach in Germany

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Client Testimonials

Jenny McGeever
James has been my strength and conditioning coach since June 2009 and during this time he has provided me with constant support and helped me develop as an athlete, from Under 17 international level to senior international. He is currently helping me with my transition from fencer to Modern Pentathlete.
 
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