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25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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PAR: Golf core values
Setting core values for your coaching environment
Taking this golf example from Wade Gilbert’s “Coaching better every season” for coaches and players to help focus on what matters most. The golf coach ended up with the appropriate acronym PAR.
- Passion: Nurture love for the game of golf and competing.
- Achievement: Strive to achieve our competitive and personal goals.
- Respect: Demonstrate genuine regard for self, others, and the game of golf.
The process of sitting down and discussing what is important and what shapes your coaching plan is the take home message. Just copying this acronym is unlikely to work with your players.
At Excelsior Athletic Development Club we use a traffic light system based around our 3 core values:
- Turn Up
- Stand Tall
- Try Hard
Have you taken time out to reflect upon what matters most with your players?
Client Testimonials

"James Marshall is now managing my two sons' strength and conditioning training for a fourth consecutive year. From the very start, youngsters and parents alike have easily engaged with James' professional approach and personable manner. Now both semi-professional cyclists aged 20 and 18, between them they have achieved numerous successes in the National Junior Series, including two stage wins, a silver medal in the National Championships, and selection for team GB in the Junior World Series.
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