Selling the sizzle not the sausage

Are you all sausage and no sizzle?

 As a coach it is important to sell the sizzle to both the athletes and the funders.

To the athlete it is important because it is only a rare breed that thrive on training, most like to play.

The sausage is the main part of training: knowing what works and what doesn’t; using sound training principles and progression accordingly.

The sizzle is making it enjoyable, adding a bit of razzmatazz and competition and fun.

To the funders– it is selling benefits and making sure the people with their hands on the purse strings are aware of what is going on. In the real world, just focussing on the athletes means that your work is not credited your funding is at risk. It means telling the boss how brilliant you are and what a great job you are doing.

Of course all sizzle and no sausage leaves an empty stomach.