Main Menu
Latest Blog Entry
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
User login
Steve Jobs on Coaching
I know this is a bit old now, but reading a lot of quotes from Steve Jobs and think a lot of it applies to how and why I coach too.
- “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
- “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma- which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your inner voice.”
- “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”
I am not an Appleophile, but do think Jobs was a special individual who did change things.
Client Testimonials

I had the pleasure of having James as my first s&c coach when I was at University in Plymouth. I worked with him for 3 years and learnt everything I now know about training to the best of my ability. When I first saw James I was identified as a talented rugby player but had various injury and illness problems to contend with. By the end of my time with him I had become an athlete and later received my first international cap against the U.S.A.
More