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25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Steve Jobs on Coaching
I know this is a bit old now, but reading a lot of quotes from Steve Jobs and think a lot of it applies to how and why I coach too.
- “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
- “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma- which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your inner voice.”
- “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”
I am not an Appleophile, but do think Jobs was a special individual who did change things.
Client Testimonials

I started working with James 3 years ago via the TASS programme. When James first met me, physically I was nowhere the best I could be. Since working with James I have seen vast improvements in my fitness and strength which has been put into great use on court. Each session is worked around making sure I am able to get the best quality training as well as catering for my chronic pain and fatigue levels. On top of this James has always been happy to meet at facilities that are best for myself meaning I could fit training sessions in on route to tournaments or camps.
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