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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

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Thanks for taking the time to read it.

James Marshall

  1. Applying the Bondarchuk Method of Training: Martin Bingisser

    Systematic Planning for Your Athletes Developing a plan for your athletes can be problematic, time consuming and potentially useless. Martin Bingisser gave some very useful tips in his GAIN presentation which will help coaches looking to develop a system. Martin is an advocate of the Bondarchuk system of training which uses a limited sequence of […]

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  2. Helping your child become happy and active within sport

    “Youth sports is a business plan that fluffs egos and packs pocket books” Said Randy Ballard of Illinois University at the GAIN conference in Houston last month.  He was talking about how parents try to get their children to specialise in sport too early, without realising the dangers of this. “75% of kids quit sports […]

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  3. Cannonball Tennis: Mike Sangster

    “Devon has everything to offer that I want in life” Says Mike Sangster in his book “Cannonball tennis”.  Mike took up tennis when he was 13 (yes 13) and went on to become the British #1 player, played in many Davis Cup matches and got to the semi-finals of Wimbledon. Growing up in Torquay, he […]

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  4. Reconditioning athletes: Bill Knowles seminar

    “An exercise is something you do a movement is something you feel.” Was the title of Bill Knowles’ seminar on rehabilitating (reconditioning in his terms) athletes from sports injuries. The question he asks himself is “what’s in the best interest of the athlete?” This often means pulling the athlete out of the injured body and […]

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  5. Dr Mike Joyner “Sport Science: Servant or Master?”

    “Don’t get distracted by the latest and greatest” Said Dr Mike Joyner at the head of his 2nd seminar at GAIN. His talk covered four key questions we need to ask before implementing a new scientific find in our training, as well as interesting insights that he has found useful. In a discussion the evening […]

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  6. Steve Magness on the Volume Trap

    “How many miles should I run”? Is the question that endurance coach Steve Magness gets asked the most when presenting at workshops.  His seminar at this year’s GAIN covered volume and other training parameters which apply to many different sports. “There is no difference between 99 miles and 100 miles, but people want to get […]

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  7. Steve Myrland: “Coaching better every day”

    “I thought I was a good coach because I had a good job” said Steve Myrland in the opening part of his presentation at GAIN. “By that logic if we put on snowshoes and walk outside it will start snowing”! This very experienced and enlightened coach gave his thoughts on creating meaningful athletic development rather […]

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  8. 7 Sports Science Myths: Dr Michael Joyner (Mayo clinic)

    GAIN reflections Dr Mike Joyner is a faculty member of the Mayo clinic specialising in human performance physiology. I met him early on the Wednesday morning when he was attempting to roll around on the floor and get up despite his very long levers.  What impressed me was his effort and concentration in attempting a […]

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  9. GAIN 2017: Coaching reflections

    I recently spent 5 days in Houston, Texas at Vern Gambetta’s GAIN conference. In this post, and those to follow, I shall attempt to share some of the main ideas and reflections gained whilst there. This should be of interest to fellow coaches and some to parents of athletes too. Opening address and overview by […]

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  10. Summer Reading for Sports Coaches

    Book recommendations for sports coaches Summer is here and I have just returned from the GAIN conference in Houston where fellow sports coaches and bibliophiles shared book ideas and recommendations. Here are some of mine from this year, plus a full list of what I have read with a brief summary. Best coaching book I […]

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Seb Baylis + Tom Baylis
"James Marshall is now managing my two sons' strength and conditioning training for a fourth consecutive year. From the very start, youngsters and parents alike have easily engaged with James' professional approach and personable manner. Now both semi-professional cyclists aged 20 and 18, between them they have achieved numerous successes in the National Junior Series, including two stage wins, a silver medal in the National Championships, and selection for team GB in the Junior World Series.
 
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