Follow us on


07976 306 494


Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. IFAC Reflections Part 3

    Finding the failure point in athletes My final thoughts on IFAC, reviewing Jerome Simian’s leg strengthening exercises and progressions. “If the structure is weak, it won’t allow the nervous system to show what it can do.” Regular readers and our athletes will know about Structural Integrity, Simian uses a different phrase, but the meaning is […]

    0 Comments | Read More | , , ,
  2. IFAC Reflections Part 2

    A review of Jerome Simian’s workshops on physical preparation for sport. I had to choose between different “strands” of coaching topics at the IFAC conference in Loughborough. A difficult choice, not wanting to miss out on some excellent speakers. I chose to attend Simian’s because of a quote I heard on the HMMR podcast: “I […]

    0 Comments | Read More | , ,
  3. IFAC reflections Part 1

    A review of the middle day of the IFAC conference in Loughborough. I spent the first Saturday of 2019 at the EAAC event held at Loughborough University. Finding good conferences in the UK is hard, so I wanted to make the most of this opportunity. I shall give an overview of what I learnt, plus […]

    0 Comments | Read More | , ,
  4. 12 coaching lessons learnt in 2018

    Things I think I have learnt this year 1.Athletes, especially young ones, have so much happening in their lives that our influence is minimal. Coaches need to realise this. 2. Periodisation planning is flawed in group settings in all but the most controlled environments (see #1). Every athlete doing your sessions has eaten, slept, socialised, […]

    1 Comment | Read More | , ,
  5. Why Parkour should stay out of the Olympics

    Parkour as an Olympic Sport? The International Gymnastics Federation (FIG) has included Parkour as a new gymnastics discipline to be included in the Olympics. This is a concern for all those who enjoy the freedom of expression and creativity that is at the heart of Parkour. Young men running and jumping through the woods is […]

    2 Comments | Read More |
  6. Creativity in Coaching

    So how do we become creative in our coaching? For those of you studying at University, you may be under the impression that there is only one way of doing things. Try to look outside of the parameters of the people who are marking your assignments.

    Here are some useful tips to get the ball rolling:

    Get some space between you and the daily grind- 15 minutes of non electronic communication\ noise time. It is difficult to be creative with your mind being full of bills\ work\ relationships.

    0 Comments | Read More | ,
  7. 3 Books for your Christmas wish list.

    Books for your Christmas wish list Here are 3 books that may be of interest for you to read. All are well written and include practical advice. A full list of books I have read this year with one line summaries is included at the end. As usual, please leave your recommendations in the comments […]

    1 Comment | Read More |

Client Testimonials

University of Exeter
James has been our lead strength and conditioning coach for the Talented Athlete Scholarship Scheme (TASS) at the University of Exeter since the scheme's inception. His attitude, professionalism and above all his drive and desire to help each sportsman and woman develop and reach their potential is exactly what we require. James shows a real interest in each of his athletes and helps them to aspire to be as good as they can and ensures that no goals are unattainable.

Upcoming Courses

Making Sport Better with Wayne Goldsmith
15 May 2019

Making Sport Better – WILLAND

Venue: Willand, Devon;

Cost: £40 including seminars and practical experience. here.