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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. Power, acceleration and force: GAIN review 5

    “Some research can’t interpret it’s own data, sometimes that data is wrong.”

    Jack Blatherwick opened my eyes with 2 great lectures. The first was on Acceleration, the second on research. He had some great visual slides, that just explained things very clearly. There was a constant sound of “oh, I see….” From around the room as people began to grasp hitherto poorly understood subjects.

    Not sure I can do it justice…

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  2. Strength and Power Concepts, Jim Radcliffe

    “The best way to get in shape is not to get out of shape.”

    Jim Radcliffe has been coaching at Oregon University for 26 years (That is longer than most “S&C coaches” in the UK have been alive). Unlike a lot of people who have been in situ for a long time, he isn’t resting on his laurels in a comfort zone of repeating the same thing year after year.

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  3. Principles of Athletic Development : GAIN review 1

    “Are you making athletes better or tired or more predisposed to injury?”

    This was one of the key questions we were asked on the GAIN 2011 conference in Houston, Texas in June.

    It is easy to make Athletes tired, it is easy to do STUFF, but making them better and knowing why you are doing things is difficult.

     This is the 1st of 5 blogs that will review some of the things covered over the 5 day conference. It is a summation of my reflections and thoughts since then: hence the delay.

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  4. Summer reading list for Coaches

    What books are you reading this summer?

    It seems to be the time to read more books, not sure whether that is due to rubbish tv, more people on holiday, or less email traffic. Here are some of mine.

    “How to help Children find the Champion within themselves”. David Hemery

     This is a great little book, easy to read, but with valuable insights into coaching young people. A must read for the enthusiastic parent, or coach of yongsters.

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  5. What supplement should I take?

    This is probably the most asked question I get from non -regular athletes.

    A great visual tool on what supplements work, where the research has come from, and what conflictions there may be can be found here.

    A great resource for Coaches\ Teachers too, who may be as fed as I am about dealing with the “Coconut Oil is the answer to everything, pass me a doughnut” brigade.

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  6. Bridging the Gap: Coaching Theory to Practice

    Bridging The Gap

    Will Roberts: Senior Lecturer in Sport, Coaching and Physical Education

    There is an increasing amount of research in the fields of strength and conditioning and sports coaching, and with an increasing interest in the profession of coaching there are more and more practitioners in both of these fields.

     The problem

    It is quite common that researchers rarely ‘do’, and practioners rarely have the time to ‘research and reflect’.

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  7. Coaching audit: time to be self critical

    Having been in business full time for approaching 10 years, I thought it was time to assess where we stood. Having had a couple of heavy deadlines earlier in the year, I decided to take the time to get some input on where the company stood.

    I am in the last stages of a 4 part audit of Excelsior.

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Client Testimonials

Sam Malcolm
My son, Sam (17), has been working with James over the past fourteen months, during which time Sam has been making the transition from youth to senior football. James has undertaken regular (weekly/biweekly) individual sessions and provided a structured programme for Sam to work on in between the face to face meetings. I have been […]
 
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