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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.
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Thanks for taking the time to read it.
James Marshall
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Excelsior ADC Summer Update
Summer Training and the Olympics Here is an overview of what is happening at Excelsior Athletic Development Club over the next 2 months, including news of 4 athletes I have coached who are competing in the Olympics. I have included links to timetables to when to watch our 3 main sports on TV. Athletics Training continues every […]
2 Comments | Read More | excelsior adc, olympics -
Summer reading 2016
Book recommendations for reading this summer I hope you get time for some summer reading (if we get a summer). I try to read more fiction or biographies of non work related people whilst on holiday, rather than technical manuals. Here are my Top 5 summer reading books for coaches I have read so far this year […]
3 Comments | Read More | book review, reading -
District 13- Parkour, Gymnastics
I watched the French film District 13 a couple of weeks ago. There is some truly impressive athletic movement in this film. The freestyle attitude of Parkour, making use of the local environment, looking at everyday objects in a different light, is in total contrast to some sports environments where free expression is constrained.
0 Comments | Read More | gymnastics
I wonder whether young children especially would be better off developing this type of movement and awareness, rather than being taken to a class and put through highly disciplined and structured movement patterns. -
How can I stop my child getting injured?
The evidence is quite stark if your child is spending too much time in organised activity rather than free play, if they have specialised in one sport and if they have gone through their growth spurt, then they are more likely to get injured (1).
0 Comments | Read More | injury, injury prevention, LTAD, sports injury -
Middle distance running: science, myths & practice
“Why get obsessed with details if they don’t matter yet?” Steve Magness, at GAIN 2016 presenting on “Current concepts of endurance training“. I have been privileged to meet up with Steve for 3 GAIN conferences, and his thoughts have greatly shaped the work I do with our Middle Distance Running group. Here are some of […]
1 Comment | Read More | athletics, endurance, running -
Plyometrics and Agility: Jim Radcliffe
“Try to be more like a super ball not a tomato”
6 Comments | Read More | agility, plyometricsJim Radcliffe’s advice on plyometric training rang true as he went through a series of progressions for plyometrics.
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Top Broscience Myths
Broscience is overrated I am privileged to work with many good athletes, and I interact with many excellent coaches. I last worked in the Health and Fitness industry 15 years ago (pre Internet boom). It therefore came as a shock to me the other day when I assessed some Personal Trainers in their fitness studio with their […]
1 Comment | Read More | broscience -
Movement and People: GAIN 2016
Coach education at its best “Movement and people” is how Andy Stone summed up his approach to coaching. That matches my philosophy too. Care about the people and teach them to move well; good things happen as a result. At Vern Gambetta’s GAIN conference in Houston, Texas, there were many good coaches (as well as […]
2 Comments | Read More | GAIN -
Coach development
Annual Conference on Athletic Development In the early hours of tomorrow morning I fly to Houston to attend the GAIN conference for 5 days. This will be my 5th visit to Vern Gambetta’s athletic development masterclass. There is no other conference like it: containing a mixture of practical sessions, lectures, talks and discussions. The diverse […]
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Giving our youth roots to grow and wings to fly
The above is a quote from Frank Dick. It is brought to mind because last week a young athlete said she wasn’t good enough to get to the Olympics.
At 13 years old, no she isn’t. What was disappointing was it appeared that any flame of ambition had been doused.
0 Comments | Read More | LTAD
Client Testimonials

I had the pleasure (I think !) of working with James for a year or so focused on getting my Triathlon times down. Its amazing what was achieved in the space of an hour before work. What stood out for me is the constant variation of exercises and his ability to set the difficulties levels just right. His sense of humour and competitive spirit always helped when my energy levels were not quite there. I can attribute his structured training to my eventual success competing in the World Triathlon championships (age group) in Hamburg.
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