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A Movement Manifesto
3rd January 2025
A personal movement manifesto for all Humans have evolved through adaptation to moving in their environments. I aim to help people learn to enjoy movement and make it part of their physical and mental selves. Physical activity is often reduced to a number: “10,000 steps”, “walk a mile a day,” or ’100 reps’. By focussing […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. How I read: a personal guide

    I was asked last week, ‘What’s your process for choosing books?‘ I was flattered that someone thought I had an organised decision-making process rather than the random choices that catch my eye. But, on reflection, I do have a process and when I shared it, my colleague said it was worth sharing. So here you […]

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  2. Best books of 2021

    It’s the time of year where I reflect on what I have read so far and share my best books of 2021. These have included some stone-cold classics, some long-forgotten gems, some new thinking and only a few duds. I am selective in what I read: time, like The One Ring, is precious. I have […]

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  3. Walking for fitness

    Walking for fitness is an underrated (except for those who know) way of staying healthy. Not the pottering around the mall, staring at a screen, type of walking. Nor the frantic accumulation of ‘steps’ in a desperate effort to meet a nonsensical ’10,000’ number. I am talking about brisk walking that takes you out of […]

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  4. Coaching the coaching continuum

    I had the pleasure of coaching sports coaches at the Heinrich-Heine Gymnasium in Kaiserslautern, Germany this weekend. The focus was on the coaching continuum. Many of us rely on just a few methods of coaching, according to our personal bias or habit but there are many ways that range from Direct, controlling to free play. […]

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  5. Don’t be cruel to kittens…or children

    An experiment involving two kittens took place in a lab in the early 1960s (1). The kittens were put on a small carousel that rotated with a view of the lab. Kitten A could move its feet and the carousel spun as it walked. Kitten B was suspended in a box that rotated to give […]

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  6. The importance of a network: exchanging information and ideas

    I don’t know the answer to every question an athlete has but I know a man (or woman) who does. I have had reason to call on my network of coaches, medical professionals, p.e. teachers and athletic trainers over the last fortnight (that’s two weeks you American readers). Athletes, or their parents, have asked me […]

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  7. The Marshall Plan: Staying fit in my 50s

    If I had £1 for every time someone said to me, ‘I need to get fit,’ I would have enough money to pay for a month’s food shopping. If I had a £1 for every time someone told me about their ‘steps’ or ‘Strava’, I would have enough money to pay the Council Tax too. […]

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  8. Is there such a thing as sport specific training?

    The (insert sport here) specific agility programme

    Or, endurance, or power or speed and so on.This is what is advertised, and it is what sports people want. Basketball specific, tennis specific and so on. But the question I always have is.

    Is it Athlete specific?

    Whether you are running after a rugby ball, basketball or tennis ball, the initial start is the same. Recently working on some fundamental movements with athletes from different sports has been interesting. Not only are some sports more open minded, but also athletes within those sports.

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  9. Lessons learned from Lockdown PE

    After filming 72 PE videos over the last year, here are some thoughts. To paraphrase Admiral Ackbar in ‘Return of the Jedi’: “It’s a wrap”! Our final PE video was filmed and edited last week: #72. We initially started by planning only nine when I first contacted Willand Primary School 50 weeks ago. None of […]

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Client Testimonials

Millfield School
For the past 2 years, as Head of Athletic Development, James has made a significant contribution to the development and understanding of athletic development among our sports programmes. With knowledge and passion, he has continually championed best practise in relation to the athletic development of young athletes, and been unstinting in the rigour of its delivery. As a coach, James has made a direct contribution to the development of several prominent individuals, as well as more broadly to our squads.
 
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