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A Movement Manifesto
3rd January 2025
A personal movement manifesto for all Humans have evolved through adaptation to moving in their environments. I aim to help people learn to enjoy movement and make it part of their physical and mental selves. Physical activity is often reduced to a number: “10,000 steps”, “walk a mile a day,” or ’100 reps’. By focussing […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. Old words still relevant.

    As The Stoic philosopher Epicteus mused some 19 centuries ago:

    ancient greek athlete“So you want to conquer in the Olympic Games, my friend. But first mark the conditions and the consequences, and then set to work.

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  2. An important lesson from the Navy Seals

    “If you know how to ‘shoot, move, and communicate’ the rest will fall into place.”

    no easy day book reviewMark Owen, in “No Easy Day” the story of the Osama Bin Laden mission.

    Owen talks about the planning and preparation that goes into a mission like that.

    An immense amount of training of the basics of close quarter combat, and then more training in pressure situations.

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  3. Advice to young coaches: break the mirrors

    schwarzeneggerI was someone who literally spent his life in front of mirrors, practicing poses, working on the biceps or the triceps, always checking the mirror for progress.

    Arnold Schwarzenegger in his autobiography “Total Recall” talks about being inspired by his Father-in Law Serge Shriver who gave this speech to Yale graduates in 1994.

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  4. Coaching community of practice

    “Learning is a social phenomenon”

    coaching community of practiceEver been on a course or workshop and struggled to implement the ideas you have learnt back at you club, team or school? 

    Ever been on a course, thought I would like to know more, but the thought of going on a 3-4 day course is too daunting/ expensive?

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  5. Integrated Fitness: female athletes and boiling frogs.

    Female athletes as a group are different from male athletes, but within the female group there is a vast diversity of attitudes to training, physical development and indeed hard work. I find this divided by sport and background, rather than gender.

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  6. Athletic Movement: 8 tips on how to move like an athlete.

    Or why you should avoid exercise machines!

    strength and conditioning exeterHere are some thoughts on training gained from recent reflections/ reading or coaching. In no particular order:
    Get athletes to move from slow to fast to slow again. Watch how some movement is easier at slow speed, some at fast. If they can do this fluidly, things are going well. If they struggle, more work is needed on the transition.

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Client Testimonials

Rugby Football League
James' knowledge of strength and conditioning has been a valuable resource that I have used to enhance the training programmes at 4 professional Rugby League clubs; Harlequins, St Helens, Whitehaven and Workington. He has had a positive impact on the performance of the athletes and added to the professional development of coaching staff
 
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