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Your chance to run faster
25th March 2025
The father of a 9-year-old boy asked me if I could coach his son 1-1 with his running technique. I said, ‘No.’ Boys that age should be playing outside with their friends, not stuck in an awkward situation with an experienced coach and an expectant father watching on. Unfortunately, the boy attends a private school […]
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Welcome to the Excelsior blog. It is a mix of current research and thoughts on Athlete and Coach Development, Strength and Conditioning and personal reflections.

Comments are welcome (please leave your name) and you can subscribe by clicking on the RSS feed.

Thanks for taking the time to read it.

James Marshall

  1. Athletes come in all sizes.

    Some great news from our biggest and smallest athletes this week.

    Elliot hoyteElliot Hoyte (6’5″, 120kg) American Football Defensive End, has won a full scholarship to Boise State College in the USA.

    0 Comments | Read More |
  2. How can I engage my core?

    Lift something above your head and either: walk, lunge or squat with it above your head.

    “Engaging core” “Setting scaps” “Tower of power” these are meaningless coaching cues that create confusion.

    They are usually gleaned from a course that a well meaning coach has attended. But if could be a case of overcomplicating simple issues. 

    Your core is “engaged” every time you sit, walk, lunge, run, jump, throw, dive, tackle, or forget to eat enough fibre.

    3 Comments | Read More |
  3. The World’s best coaching session.

    I train a group of about 24 developmental athletes from a variety of sports. This is a busy session, in a shared space with lots of information, distractions and big personalities.

    I wasn’t happy with the way I delivered 2 weeks ago, so I sat down, discussed with 2 interns (Duncan and Rhian), and really thought about coming up with a good solution.

    I designed the next session using a variety of exercises, mixing between a whole group and 6 sub groups, utilising the space better, and also the equipment.

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  4. Excellence at all levels

    Do you save your elite coaching for your elite performers?

    Do you lower your coaching standards for athletes at younger age groups or who play in lower divisions?

    Or do you strive to deliver your best performance at every session that you take and with every athlete you encounter?

    I heard this week that one funded organisation stated “we are not about service delivery” and that “we don’t have to be excellent, we leave that to the EIS”.

    So their raison d’etre is what exactly?

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  5. Changing Behaviour in Athletes

    You start work with an athlete or team and you disagree with the warm up, the nutrition strategy, the fitness programme and maybe even the tactics.  It might be tempting to charge in and say “No, No, No, you don’t want to do it like that”. 

    This will not help you win friends and influence people, nor will it help modify behaviour.  Nor will handing out a manual 50 pages thick to 16 year olds and saying “Do this”.

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  6. Coach Development: The journey so far

    Having some thoughts and interactions with other Coaches recently and here are some questions that have arisen:

    • How have you developed in your coaching/ teaching so far?
    • How have you got the knowledge you have so far?
    • How do we know what is right or wrong?
    • Or even if we have “knowledge”?

    It might be time to start reflecting on this.

    1 Comment | Read More |
  7. How can I improve my vertical jump performance? Diary of an intern

    By Fran Low

    In my last post I reflected on the numerous aspects of coaching and the importance of focussing on overall development as a coach. Some of these aspects include improving technical knowledge regarding training and maximising performance, integrating knowledge from different areas to find effective solutions to training problems and learning how and when to apply these principles when coaching.

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  8. “Adapting to suit the audience”: Diary of an Intern

    I have now had four practical sessions with James as one of the Excelsior interns. They have been some very interesting and eye opening sessions! 

    I have mainly been observing and picking things up along the way as I settle into it. I have picked up some great and useful information along the way, especially coaching styles and how to adapt them to allow the athletes or audience to learn. 

    1 Comment | Read More |






Client Testimonials

Vern Gambetta: GAIN founder
James Marshall is the consummate professional, always learning and working to make himself better. His focus is always on the athletes he working to make them better by exploring and discovering the dimensions of movement. He is a longtime active member of the GAIN professional development network. This gives him access to other professionals around […]
 
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